Every chapter of the book is themed around a different aspect of human behavior ranging from buying behavior, honesty, expectations and many others. The book is a very meaningful insight into our own behavior, yet fun and light to read. I just finished a chapter on honesty and could not help reproducing some interesting take aways.
- People will cheat if they have opportunity to do so. But they don't cheat as much as they can because they hit a threshold where their act comes into conflict with their value system. Dan Ariely put is more aptly. We care about honesty and want to be honest. The problem is that our internal honesty monitor is active only when we contemplate big transgressions, like grabbing entire box of pens from conference hall. For the little transgressions, like taking a single pen or two pens, we don't even consider how these actions would reflect on our honesty, and so our superego stays asleep.
- If we can make people think about honesty just before the act of transgression, the incidence of dishonesty can be drastically reduced. That is why signing honor code before the tests tends to mitigate unscrupulous behavior among test takers.
- Much of dishonesty that we see involves cheating that is one step removed from cash. Companies cheat with their accounting practices, executives cheat by using backdated stock options, lobbyists cheat by underwriting parties for politicians, drug companies cheat by sending doctors and their wives to posh vacations. To be sure, these people don't cheat with cold cash. Cheating is lot more easy when it is one step removed from money.
Dan Ariely brilliantly explains the last point through an experiment where students tend to pick up unlabled coke can from a community refrigerator but do not touch the cash that is lying next to it.
Highly recommended.
