My favorites:
SMS Based Communities around topics that can be used to have plug a variety of brands in a portfolio discreetly. For this a platform such as SMSGupshup can be used.
Bluetooth Advertising – This is something that I’ve noticed in Phoenix Mills. I get messages on my phone if my Bluetooth is tuned on. Bluetooth trackers can be placed in locations where individuals spend some amount of time and only location based offers can be sent to people whose Bluetooth is on.
Display ads and Sponsorships within Mobile Applications – This is another model that could be followed especially by the bigger brands. Within applications that are viral they can sponsor certain activities.
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