Excerpt from an article on Apple Stores in Australia. All folks in Retail Strategy would find it interesting.
For people new to the Macintosh world - and many folk are making the switch these days - the store also offers one-on-one training sessions. For $129 you score a one-hour session every week for a year with your personal trainer, covering everything from getting started to movie-making, podcasting and setting up your own website.
Who said retailing was only about product, placement, promotion and price?
For people new to the Macintosh world - and many folk are making the switch these days - the store also offers one-on-one training sessions. For $129 you score a one-hour session every week for a year with your personal trainer, covering everything from getting started to movie-making, podcasting and setting up your own website.
Who said retailing was only about product, placement, promotion and price?
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